Cooper wins 2 Design Awards
Two Cooper Tires Win Global 2015 GOOD DESIGN Awards
Two products designed by Cooper Tire, the Discoverer STT Pro and Discoverer SRX, have earned 2015 GOOD DESIGN™ awards from the Chicago Athenaeum: Museum of Architecture and Design and The European Centre for Architecture Art Design and Urban Studies for their design excellence. The winning tyres were selected from several thousand entries from more than 47 countries.
The GOOD DESIGN™ Award is one of the world’s most prestigious and longest-standing design award programs recognizing new consumer products designed and manufactured in Europe, Asia, Africa, and North and South America. The award is based on criteria including innovative design, new technologies, form, materials, construction, concept, function, utility, energy efficiency, and sensitivity to the environment.
“To have two outstanding products achieve the GOOD DESIGN Award is a testament to Cooper's commitment to providing high quality products,” said Chuck Yurkovich, Cooper's Senior Vice President–Global Research & Development. “Our products are continuing to receive very positive reviews, and this is further validation that the work Cooper has been doing to create innovative products that perform is being recognized.”
The Discoverer STT Pro is the next generation of Cooper’s most popular off-road tyre line designed for those who revel in outdoor adventure. The STT Pro delivers serious traction, toughness and treadwear for the most challenging off-road conditions like the thickest mud and rockiest terrain. Delivering superior reliability and durability, the STT Pro’s Armor-Tek3 construction adds strength to the sidewall and tread area, and mud release dimples and scoops prevent build-up and improve traction in extreme off-road and mud conditions. Drivers using Discoverer STT Pros will see improved everyday road experiences because the STT Pro is equipped with a new silica-infused tread compound that improves wet traction in day-to-day traffic and the tyre has lower rolling resistance for improved fuel mileage.
Cooper’s innovative Discoverer SRX is a premium sport utility and crossover (CUV) vehicle tyre designed to provide dependable all-season highway traction, superior handling, and a quiet, comfortable ride. The SRX features Cooper’s innovative Wear Square™- a visual tread wear indicator that gives consumers a convenient way to gauge the amount of wear on the tread of the tyre, which is one indicator of when a tyre should be replaced. The SRX also boasts a new generation silica tread compound, with increased road-gripping performance and reduced rolling resistance. This tread compound, combined with patented Stabiledge™ technology and specially developed 3D Micro-Gauge™ sipes, delivers more road surface grip for increased traction in wet weather conditions and light snow, resulting in superior handling and improved stopping distances. Boosting snow-on-snow traction, this tire’s winter-edge feature creates a snow grip tread area to help drivers conquer the winter elements. Collectively, these elements complement each other to ensure a smooth and confident ride for everyday road trips.
Selected sizes of both the Discoverer STT Pro and the Discoverer SRX are currently available in South Africa. Additional sizes will be imported when manufacturing commences.